The Engagement Gift Justification
You say to your wife, “Remember that Engagement present I  bought you?” To which she responds, “What Engagement present?” Then you  say, “Don’t you remember? I scraped and sacrificed and saved for a whole  year to get you that $3500 ring to celebrate the day I committed my  life to you.” To which she responds, “Oh yeah”. Then you say, “Well, I  didn’t get anything. Do you think there’s a chance I could get this  little $600 briefcase?”
  
The Heirloom Justification
"Honey, all  my life I've wanted to own something nice enough to hand down to our  oldest son and so I want to buy a $5000 pocket watch to show him as he  grows up." To which she responds, "Are you crazy? We don't have that  kind of money right now!" So that's when you say, "Well, then would you  mind if I just got a $599 Heirloom Quality Leather Briefcase for the kid  to remember me by when I'm gone? Which one do you think I should get?"
The Early Inheritance Justification
"Dad, you know how when you die, you're going to leave me  some money? But that's going to be a long time from now and then you  won't even be able to have the fun of seeing me enjoy it. What do you  think of giving me a tiny bit of it now to buy this leather briefcase  that I can enjoy the rest of my life and that you can watch me enjoy?  And really, you'd really be buying it for your grandson since I'll hand  it down to him one day. It'll give you twice the joy".

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


 
 
 
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